Lilia Shirman

Golden Seeds

Managing Director

San Francisco Bay Area

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Company Website: goldenseeds.com

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Lilia helps technology companies grow revenue through greater relevance to key audiences and markets.

Lilia is head of marketing at MariaDB, the fastest growing open source database in the world. She is also the founder and Managing Director of The Shirman Group, which helps clients accelerate revenue growth in target vertical markets, orchestrate solutions, and articulate and deliver tangible, relevant, and unique value to enterprise accounts. The Shirman Group also conducts and publishes primary research on B2B go-to-market strategies. Client results have included:
  • Guided a $3Billion leader in Cloud Infrastructure in the transformation of its product-centric go-to-market planning process to one focused on the needs of key customer segments.
  • Helped a leading application management vendor raise deal size and closure rate in a key vertical market. The industry sales group outperformed their quota by 200%, and the vertical has been the fastest growing market for this $4B company.
  • Defined a new solution that drove $45M in incremental revenue for the client in its first year.
  • Raised strategic partners' investment in co-marketing by 30% year over year.
  • Aligned the actions and investments of the marketing and alliance groups of a $350M company, eliminating long-standing channel conflict.

Lilia is the author of "42 Rules for Growing Enterprise Revenue: Practical Strategies to Matter More and Sell More in B2B Markets." She is a coach in Stanford University's Global Entrepreneurial Marketing program, and serves on the Board of Directors of the Bureau of Jewish Education.

Specialties: Business strategy development, solutions marketing, industry solutions, industry marketing, alliances, business development, business planning, product marketing, sales and sales enablement, demand marketing, strategic alliance management, supply chain, M&A

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